The Foodservice Industry Association’s (FIA) next regional tradeshow is approaching quickly and already has a huge buzz of sales energy!
The North Coast Foodservice Tradeshow returns to the Coffs Racing Club over 2 days - Tuesday 20th August 4pm to 7pm and Wednesday 21st August 2019 10am to 3pm.
This industry leading event is designed for every foodservice business operating in the North Coast. It’s the local foodservice community’s chance to see awesome Demonstrations, great Giveaways and money saving Special Offers on the day!
The Key Benefits for End Users to Attend This Tradeshow
- The show will feature over 40 of Australia’s major foodservice manufacturers.
- The exhibiting manufacturers will be showing product ranges that cover all areas of foodservice menu requirements and operations.
- Foodservice operations technology will feature at the show as well – POS solutions and more.
- Six Distributors covering foodservice and liquor will also be exhibiting at the show and all of them have customers and general business ties with the local regional community.
- The show has enjoyed high support in the North Coast – a very high level of North Coast businesses attended the show previously.
- The show is open to foodservice businesses only and entry is free!
- During the tradeshow visitors will enjoy Demonstrations, Giveaways and Special Offers to support their local businesses.
For full details on the tradeshow please CLICK HERE.
For further information on the show please contact Shanae Williams 0407 013 241
A Marketing Program to Saturate the Entire North Coast Foodservice Community.
The FIA has conducted an integrated and multi-channel digital marketing campaign to ensure that every Foodservice business in the North Coast region is saturated with information and messaging on the FIA Foodservice tradeshow.
A snapshot overview of some of the key campaign activities follows:
- Ongoing PR activities are developing opportunities with local news channels, government bodies and local influencer organisations.
- Ongoing Social Marketing programs targeting the local foodservice community via LinkedIn and - Facebook are driving engagement, registrations and further awareness (through shares and likes) of the tradeshow. This activity is being fuelled by extensive content marketing.
- Database Marketing is being utilised to constantly feed relevant information to the FIA end-user tradeshow database. Messaging is curated to account for industry segments and buyer profiles.
- A contact campaign to the FIA End User database is used to drive pre-registrations and reinforce the value of tradeshow attendance on a one-to-one basis.
- Local Distributors are promoting the tradeshow to their customer base by distributing tradeshow marketing materials. This significantly increases the reach of the tradeshow information and also aligns the value of the tradeshow with local trusted influencers (i.e. the distributor businesses).
- The marketing activities – both online & offline – geographically target entire North Coast and surrounding inland areas. Targeting is further focused on areas with a high concentration of foodservice businesses to ensure the highest quality catchment area for tradeshow visitors.
- Digital MREC advertising is being used in the lead up period to the tradeshow to drive awareness and click through registrations.
- An extensive Tradeshow Product Brochure is distributed to end-users in the lead up to the tradeshow to increase engagement with the targeted audience. This brochure features all tradeshow exhibitors highlighting their products, specials and deals only available at the tradeshow.
- A DL invite (with a high impact energetic design) is distributed directly to thousands of businesses in the tradeshow visitor catchment area. This material is also distributed via - - - - -Foodservice tradeshow wholesaler partners and tradeshow exhibitor businesses.
The FIA app is also being marketed extensively for tradeshow registration and FIA information updates.
Become A FIA Supplier Member and Enjoy the Sales Growth Benefits!
The Foodservice Industry Association NSW (FIA) is a foodservice membership association comprised of vibrant foodservice manufacturing and import businesses which service all sections of the foodservice industry. Our tradeshows are designed to be sales enabling events – we connect end users who want to do business with our Supplier Members!
For Foodservice Membership enquiries please contact Zoran Mustac (Dalmata Marketing) on M 0401 340 153 or E zmustac@dalmatamarketing.com.au