Promote Your Presence

High-impact social media is essential for driving traffic and building brand awareness for Port Macquarie 2026.

Follow these expert tips to optimise your outreach throughout the entire event lifecycle:

Pre-Show: Build anticipation.

On-Site: Real-time engagement.

Post-Show: Lead conversion.

Pre-Show: Build the Buzz

• 30-Day Countdown: Start posting 4 weeks before the event.
• Platform Mix: Tease products on Instagram, LinkedIn, and Facebook.
• Get Found: Use #FIA on every post.
• Email Power: Send direct invites and "save the dates" to your customers.
• B2B Networking: Use LinkedIn to set up meetings before the show starts.

During the Show: Capture the Energy

• Real-Time Stories: Post live videos of your team and stand activities.
• Staff Engagement: Get your team to share selfies and tag the venue.
• The "Doors Open" Alert: Email your followers to let them know where to find you.
• Scan Everything: Use the lead scanner religiously—don't rely on business cards alone.

Post-Show: Close the Deal

• The 24-Hour Thank You: Send appreciation emails while the lead is hot.
• The "Second Chance" Email: Reach out to anyone you didn't see on-site.
• Speed to Lead: Follow up promptly to capitalise on post-event buying intent.
• The Highlight Reel: Post a wrap-up video thanking everyone for a great show.